Our team
Colin Martin C.Ped
Colin is the owner of Solutions 4 Feet. He has worked in the ski & footwear industries from the age of 15, firstly for Glasgow Ski Centre and Nevisport then moving south in 1994 to help set up Snowdome Tamworth. After a few years there Colin spent 8 years working for Leamington Spa based retailer Lockwoods and during this time spent the summer of 2002 in New York studying pedorthics before being the first person from the UK to be awarded the designation of C.Ped (certified Pedorthist) in the November of that year.
Each year Colin attends conferences and training events both in the UK and the USA to maintain his certification and grow his knowledge base. Learning the latest techniques for gait analysis, footwear fitting, biomechanics and orthotic therapy helps to keep the business ahead of the game.
As the owner of the business Colin is responsible for not only fitting footwear, but also the day to day business management, purchasing, marketing and paying the bills.
Colin has an eye for detail and is a perfectionist when it comes to fit. his specialist areas include FIS athlete race boots and complex biomechanical / trauma cases.
Colin is a senior lecturer for Superfeet UK presenting their ski boot fitting courses both in the UK and in Europe as the program is rolled out. He also consults with several ski boot brands on product development.
James Choularton (guest boot fitter)
James started his journey in the ski industry over thirty years ago in the northeast of the United States before moving to the UK in 2004. While there he developed a passion for technical ski and outdoor boot fitting and travelled the US working as a boot fitter, ski tech, buyer and Tech rep for Tecnica.
After moving to the UK James opened outdoor, cycle and ski specialist Outdoor Traders and worked closely with Materfit Enterprises as their European distributor and director of Mastefit University EU education.
James has an extensive experience in mid stance sports alignment and insoles fabrication and has acted as an instructor for Masterfit University and Retul Universities advance bike fitting courses in the UK and Europe.
James continues his love and passion for boot fitter as the owner of Bootsure focused on the custom fitting of sports footwear, hiking boots and ski boots. You can find James on a fitting bench at Solutions 4 feet on Saturdays from October till March


