The People

Colin Martin

Colin is the owner of Solutions 4 Feet, he has  worked in the ski & footwear  industries from the age of 15, firstly for Glasgow Ski Centre and Nevisport then moving onwards to help set up Snowdome Tamworth, after a few years there Colin spent 9 years working for Leamington Spa based retailer Lockwoods and during this time spent the summer of 2002 in New York studying pedorthics before being the first person from the UK to be awarded the designation of C.Ped (certified Pedorthist) in the November of that year.

Each year Colin attends conferences and training events both in the UK and the USA to maintain his certification and grow his knowledge base.  Learning the latest techniques for gait analysis, footwear fitting and orthotic therapy  to help keep the business ahead of the game. 

As the owner of the business Colin is responsible for not only fitting footwear, but also the day to day business management, purchasing, marketing and paying the bills.

Colin has an eye for detail and is a perfectionist when it comes to fit.

Colin is a senior lecturer for Superfeet  UK presenting their ski boot fitting courses both in the UK and in Europe as the program is rolled out.

hobbies include

  • skiing
  • hiking
  • boating
  • sea fishing
  • drinking good quality red wine 

Andy White

Andy joined us in June of 2015 ready for the 15/16 ski season.

Andy has worked in the Outdoor industry for over 8 years having spent much of this time at Snow and Rock in Birmingham.

Having worked his way up from Sales Assistant to the Assistant Manager during this time, Andy has a thorough knowledge of the outdoor industry generally whilst also focusing on his specialist area of ski boot fitting.

Andy has completed Sidas footbed and liner training at their head office in Voiron in France helping to build on experience gained in store. He also delivered regular training to the Snow and Rock team across the northern region during the Winter 2014/2015 season. 

Andy is dedicated to ensuring that he provides customers with the best possible fit enabling them to enjoy their footwear and the sport.

Andy has also provided product awareness seminars and presentations to local Ski Club on numerous occasions.

He has a passion for most outdoor sports with his hobbies including 

  • skiing 
  • mountain biking 
  • trekking 
  • golf
  • triathlons